START A SUCCESSFUL BUSINESS
-THE RIGHT WAY-
A proven, step-by-step system to validate, build, and launch with confidence.
Start My Profitable Business
82% Ready to Pitch
1.5–2× higher follow-through than traditional accelerators.
57% Receive Term Sheets
2–3× more likely to get a funding offer (VC or Revenue Based Financing).
60% VC Funding
24× higher than the 2.5% industry average for Venture Capital investments.
The Future of Entrepreneurship is Here
Valid Startup was built for entrepreneurs and those who support them.
Start a Business
First-time founders and experienced entrepreneurs use Valid Startup to save time and money! No more guesswork, overwhelming text books or tedious video lessons. The Valid Startup program walks you through the process of validating your idea and building your business, one step at a time.
Become a Certified Coach
Earn substantial income guiding others - while working from anywhere. Whether you are starting or growing your coaching business, the Valid Startup platform enables you to guide clients on their business development journeys - without writing curriculum or building tools. It's your business, we just do the heavy lifting.
Empower Entrepreneurs
Colleges and communities use Valid Startup to equip founders with the tools and frameworks to validate ideas faster and smarter. Our curriculum and administrative platform makes it easy for your organization to develop entrepreneurship programs that result in successful, investor-ready businesses — all under your brand.
Founders fall in love with building and skip the one question that matters most: "Is this worth it?"
Valid Startup helps you de-risk your idea before you launch.
Why Founders Love Valid Startup
A Simple, Proven Process For Starting PROFITABLE Businesses
1. Validate Your Idea
Find real customer demand before spending time or money.
2. Build With Clarity
Follow a structured roadmap to avoid confusion and dead-ends.
3. Create Market-Ready Proof
Generate the data you actually care about — profitability, scalability, customer reach.
4. Launch With Confidence
Complete the Valid Startup program with a revenue-generating company.
5. Get Funding When Needed
Founders who complete Valid Startup raise capital at industry-leading rates.
Never Lose Momentum
✅ Simple Instructions Let You Go at Your Own Pace
🤲 Entrepreneur Community Forum Provides Expert & Peer Support
👩🏫 Live Mentor Office Hours to Get Extra Help
📊 Done-for-you Spreadsheet Templates to Save Time
And so much more...
Built inside a venture fund. Proven by real startups
Now accessible to everyone.
For three years, Valid Startup was used internally at ATO Ventures to test product-market fit, validate business models, and decide which startups to fund. 100% of ATO Ventures' portfolio companies have gone through the Valid Startup process.
Lo Toney
MP, Plexo Capital
"Jennifer [Managing General Partner at ATO Ventures & Founder of Valid Startup], possesses the qualities we look for in a GP. She has a powerful, unique investment thesis and is rigorous in her vetting process. What makes Jennifer stand out, though, is how well respected she is by, not only the entrepreneurs in her portfolio, but also the entrepreneurship & GP community at large.
Maryam Ziaei
Founder, iSono Health
"I have known Jennifer both personally and professionally for many years and she has always been a source of inspiration. At ATO Ventures, she helped us with customer discovery, validating product-market fit, and making our business more attractive for other investors, which resulted in us closing a multi-million dollar, oversubscribed round last year. She has been always a great resource and helped us think outside the box and think of unique business opportunities. She also connected us to resources inside Puerto Rico that will facilitate our go to market."
Patricia Fallon
CEO, Quick Balance
"This is a path of great resistance, persistence and fight against all obstacles; I have found in Jennifer and her team great experience, passion and determination to build Quick Balance together as a world class solution. Also, in every conversation we have, she challenges me and helps me to do my best. This process has been one of the most enriching I have had in my working life."
The Only Comprehensive Program Designed to Take You from IDEA to PROFIT, Step-by-Step